Analysis of the movie : The Corporation

I've just seen the movie, and according to me the movie is built around several different key point and themes that usually come back throughout the film. The first would be the lying attitude which always come back as a reminder in the movie, followed by the waste of products either during the production or the sales process, then the power abuse and totalitarism dimension that can be found in these companies and finally the alienation theme linked with the medical, anti-social and anti-human behaviour.

Afterwards, the movie is (from my point f view) very well separated in different parts or "chapters". Each one with a different and specific approach of a central subject explains a very interesting and somehow surprising (the implication of IBM in the Holocaust, or the creation of Fanta by The CoCa Cola Company in order to keep selling during the German-Nazi period) part of corporation's history.

The analysis of the previous points quoted before:

-The lying attitude : The movie emphasizes a lot on the fact that corporations are always lying either to their employees or to their customers from their own values to their product's composition. We can quote the exemple of this CEO talking of his company's values comparing it to an eagle with all this majesty and forward vision... and as soon as the scene is shot his first reaction is "Ok enough bullshit for today guys". The lying attitude regarding product may reach the most important point when the film maker talks about Monsanto and all what's in their product and the danger represented by the use of these chemical-domestics-facilities.

-The Wasting Behaviour : throughout the whole movie, images are showing a lot of waste that is presented as necessary in the general process. If the market wants to get a certain break event point to reach in term of prices and productions, companies have to adapt themselves and to throw away some still good products. This is strictly linked with the over production and over consumption behaviour showed along the movie which creates many troubles either on human development or on nature cycles (pollution for instance)

-The power abuse/ Totalitarism: the power abuse of companies is reminded all along the movie as the direction or when the film maker is talking lobbies and their influences on political decisions. The huge Capital they may afford gives companies a free access to a lot of things not related to their basics activities... including corruption. The comparaison is sometimes really strong imaged when some corporations are associated with the Nazi's regime.

-The medical dimension of the documentary: maybe the most interesting dimension in term of analysis in this context.  The film's maker compares customers as alienated people who are finally made to consume, buy more and invest themselves into the overconsumption process which is a kind of vicious circle shared between earning more money aiming to consume and invest more. 

On companies side: the film maker analyses the situation as if companies were schizophrenics oscillating between a good avenant behaviour and on the other hand as a machine only interested by profits, low production costs and product placements. Companies are often described as entities acting with a anti-social and senseless behaviour regarding human interactions. 

The medical theme is something which is also very present all along the movie from both sides (corporations & customers).

There are a load of other key points that may be analysed in this movie (important ones such as President Roosevelt attitude with companies fo example) but I thought it was more interesting to take only the main guidelines that are regularly present in the movie. I partially agree with all these statements because I think that this is an hydra with several heads and several way of thinking. We couldn't live without these corporations, and when we look further we may also have some good example of sustainable behaviours from these corporations. From my point of view the problem is : the bigger you are , the more power you get, the more you may abuse of the system AND the less authorities would do something. Authorities control most of the time small coporation to make example but these guys are maybe the most respectful of the whole process.

To me the best would be to control corporations in their sustainable efforts proofs. "You want to act sustainable ? ok great for you, great for me, great for everyone, I'll bear you, but prove me that you are not only selling words to newspaper"

As soon as some companies may invest themselves in the good part of a sustainable process, and would be considered for this, I think that could have a positive influence on other companies. The control of these action may be the possible solutions.
Furthermore some companies could change their attitudes by observing what's may be going on on the market (especially corporations that already had troubles linked with sustainability).